Strategic Partnership with Optimove

Market leaders in strategic optimisation, LeanConvert, and the first Customer-Led Marketing platform, Optimove have forged a strategic partnership to champion better customer experiences.

LeanConvert is Optimove’s first personalisation consultantcy as a Solution Partner. This collaboration combines LeanConvert’s customer experience, analytics and engineering expertise with the cutting edge functionality of Optimove’s platform to help organisations orchesrate and optimise their customer journeys, improve engagement, increase customer trust and loyalty and drive revenue growth.

Currently, according to McKinsey, 71 per cent of consumers expect a personalised experience and brands that experiment with personalisation are proven to realise between a 5 and 15 per cent increase in revenue. The results speak for themselves and consequently, it is predicted that by 2027 the value of the personalisation market will have grown by 23 per cent.

By leveraging the power of data-driven personalisation through Optimove's Customer-Led Marketing platform including its flagship personalisation solution, OPTI-X, LeanConvert will be able to deliver highly tailored and impactful customer experiences for their clients.

Opti-X serves personalized content and product recommendations across all digital touchpoints, even for anonymous visitors based on their past interactions, similar consumers, trending items, and more.

Comments Tim Axon, Founder, LeanConvert:

“The importance of personalisation is snowballing. Consumers expect incremental improvements in their experience – and brands that offer this are reaping the rewards. The aim of partnering with Optimove is to supercharge these experiences so that clients can derive greater value from their digital real estate and build stronger relationships with their customers. We’re delighted that Optimove has chosen us as their go-to partner in personalisation as it is testament to our expertise in this business-critical space.”

Adds John Davidson, Global Director Solutions Partnerships, Optimove:

“We are excited to partner with LeanConvert as they can help clients get the best out of our cutting-edge Customer-Led Marketing and personalisation at scale solutions. LeanConvert are now able to utilise Optimove’s AI-led multichannel campaign orchestration, smart personalisation at-scale capabilities , and predictive customer analytics, to drive enhanced client outcomes and incremental revenue uplift, through the power of personalised customer marketing.”

About Optimove

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

It is the only Customer-Led Marketing Platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.

Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, Papa John's, bet365, Staples and many others across multiple business sectors.

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