22% Increase in Completed Forms

Foxtons wanted to improve conversion from the online valuation form (both in terms of quantity and quality).


Foxtons was interested in improving their lead generation, specifically looking to increase the number of property valuations with an improved website user experience. However, there were limitations with the availability of internal resources.


  • 22% increase in completed valuations.
  • 89% reduction in invalid details entered during valuation process.


Foxtons (FTSE 250) is London’s leading estate agent, dealing with a range of property services including sales, renting and letting properties.

LeanConvert Solution

LeanConvert designed, delivered, and executed on multiple variants of the valuation form, iterating to find the most impactful version. This culminated in a test that delivered a statistically robust, high impact result.

The potential commission from a valuation lead that converts to a property sale or let is high, so every new customer is extremely valuable.

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Working with LeanConvert has helped us to achieve a significant uplift in both conversion and ROI, and we’ve undoubtedly benefited from their clear strategy, insight and experience. But, perhaps more significantly, their ability to be an extension of our in-house marketing department and to champion a culture of experimentation across our business has been invaluable. This has been pivotal in transforming the way Foxtons operates.


Steve Rodgers, Marketing Director at Foxtons

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