£1+ million in Black Friday Revenue

Just before Cyber Weekend, Lovehoney set the ambitious goal of building Amazon-like “lightning deals” from scratch.

Challenge

Just before Cyber Weekend, Lovehoney set the ambitious goal of building Amazon-like “lightning deals” from scratch.

Results

  • £1+ million in revenue
  • +150k automated price changes
  • 5x increase in shoppers making five or more visits to the site in a day

About Lovehoney

Lovehoney is the UK’s largest and most popular online shop for discreetly buying adult toys and lingerie.

In addition to selling universal brands, the company has over 400 unique toys of their own, including all adult products related to the internationally-famous 50 Shades of Grey book and film series.

Lovehoney was also the subject of a 2014 reality show titled Frisky Business, which documented the company’s day-to-day happenings.

Lean on Us

LeanConvert was the only company that could speedily conceptualise personalised flash sales at scale.

Lovehoney needed more than just a strategic concept; it was crucial to have a partner that could actually build it.

Lovehoney trusted that LeanConvert could quickly deliver what was necessary for this crucial sales period.

LeanConvert Solution

LeanConvert was able to build a flash sale merchandising tool insanely quickly. Beyond simply engineering the state-of-the-art technology in a matter of weeks, we enabled Lovehoney’s various stakeholders (data science, merchandising and marketing teams) to deliver their own one-to-one offers, every hour, for 72-hours.

This allowed Lovehoney to successfully capitalise on a crucial sales period that would have otherwise slipped through the cracks.

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I’ve had to rely on LeanConvert a number of times to get me out of trouble, and they’ve always come back with a solution. This was no different. They’re the only agency I’d trust with my career.

Sarah-Jane Morris, Head of Digital Product

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