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LeanConvert is the world's fastest-growing customer experience, analytics and engineering company, with a history of helping the world's biggest brands drive digital transformation and achieve ROI up to 10x.

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We have an industry-leading retention rate with our global clients.

Our Services

Technology & Engineering

Deliver Innovation

Testing & Optimisation

Improve Your UX

Personalised Experiences

Enhance Your CX

Vendor Selection

Platforms for You

Insights & Analytics

Get Actionable Data

Coaching and Enablement

Upskill Your Teams

How we're

We use Lean Methodology

And are the first to do so with website optimisation.

Death to the billable hour

The old way of charging customers is outdated and unfair. We charge based on value.

We're more than an agency

We blend our team with yours for long-lasting improvements.

We're completely remote

And have been since our beginning.

Our blog

Watch out for the big fat remote working lie

The fact is that people like working from home. But the reality is that many organisations do not like their employees operating from a desk in their kitchen/garden/shed/home office/holiday home/camper van/parent’s house/friend’s sofa.


Strategic Partnership with Optimove

LeanConvert and Optimove announce strategic partnership to supercharge marketing personalisation at scale


Learning to love your losing tests: Embracing a culture of continuous experimentation for airlines

Last year there were 9.3 million flights worldwide, an average of 25,500 per day. This year there is expected to be a 19 per cent rise, bringing the industry back to numbers close to 2019, the last normal period prior to the impact of Covid.


Mythbusting: The truth about personalisation

An assumption is a thing that is accepted as being true without proof. And the problem with assumptions is that after repeated exposure they have a canny knack of weaving their way into becoming an accepted reality – this is called the illusory truth effect.


A guide to unlocking untapped revenue through personalisation in 2023: What is personalisation?

Ask yourself a question – how effective is your personalisation, really? Room for improvement or non-existent – then read on…


Simple Best Practice Guide to AB Testing

As a follow up to the articles we wrote about the following: Experimentation Led Product Design & The Experimentation Maturity Curve we’ve put together a simple guide to best practices organisations should observe when experimenting to build better products.


Where Are You Within the Experimentation Maturity Curve?

How effective is your organisation when it comes to experimentation? As a follow up to our previous article about Experimentation Led Product Design. Here’s an article to help you determine your maturity level around experimentation.


Experimentation Led Product Design

Do you experiment as part of your product design and release process? We’ve written a short article about this very subject.


Stop Trusting Black Friday Guides

While Black Friday may have started as a post-Thanksgiving shopping trip for American families, it has evolved into what is for many retailers the biggest shopping period of the year (by far).


What is Lean Methodology? A Beginner's Guide

How to deliver more value to the customers by building healthier, more productive, and more effective teams in which each person’s talents are used to their fullest potential.


How to Start an Optimisation Program

A practical list of everything you need to know from the get-go.


Web Analytics Versus Experiential Analytics

Tracking web analytics has been the status quo now for ages. In recent years, experiential analytics have become increasingly powerful, and increasingly important for keeping up with your competition.


What Are Core Web Vitals?

And why are they such a major topic of conversation?


Website Accessibility is More Crucial Than Ever

More disabled people are relying on e-commerce than at any time in history.


Bridging Tech’s Gender Gap

And a conversation with LeanConvert’s Sarah O’Brien.


The Workaround: Remote Work’s Limitations Drive Creativity

A look at how the modern way of working actually fuels innovation.


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