Our thoughts, opinions and musings

1 March 2024

What is Lean Methodology? A Beginner’s Guide

If you couldn’t tell from our name, Lean Methodology sets the foundation of how we work at LeanCon...

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7 August 2023

Watch out for the big fat remote working lie

The fact is that people like working from home. But the reality is that many organisations do not li...

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6 July 2023

Strategic Partnership with Optimove

Market leaders in strategic optimisation, LeanConvert, and the first Customer-Led Marketing platform...

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26 May 2023

Learning to love your losing tests: Embracing a culture of continuous experimentation for airlines

Last year there were 9.3 million flights worldwide, an average of 25,500 per day. This year there is...

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16 May 2023

Mythbusting: The truth about personalisation

An assumption is a thing that is accepted as being true without proof. And the problem with assumpti...

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9 May 2023

A guide to unlocking untapped revenue through personalisation in 2023: What is personalisation?

Ask yourself a question – how effective is your personalisation, really?

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17 February 2023

Simple Best Practice Guide to AB Testing

A/B testing is a crucial part of any data-driven decision-making process in digital marketing, produ...

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16 January 2023

Where Are You Within the Experimentation Maturity Curve?

A/B testing is a crucial tool that allows companies to make data-driven decisions, measure the effec...

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15 December 2022

Experimentation Led Product Design

Experimentation is at the heart of digital product design. In today's fast-paced digital age, compan...

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