Author: Robert Arwel Hughes

Simple Best Practice Guide to AB Testing

A/B testing is a crucial part of any data-driven decision-making process in digital marketing, produ...

17 February 2023

Where Are You Within the Experimentation Maturity Curve?

A/B testing is a crucial tool that allows companies to make data-driven decisions, measure the effec...

16 January 2023

Experimentation Led Product Design

Experimentation is at the heart of digital product design. In today's fast-paced digital age, compan...

15 December 2022

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