Author: Tim Axon

Bet smart, win big with experimentation

18 September 2024

Just because you can doesn’t mean you should

10 September 2024

$1 trillion personalization opportunity for the US

19 August 2024

How the cookie (doesn’t) crumble… an update

10 August 2024

How the cookie crumbles

17 July 2024

The digital dichotomy for luxury brands

10 July 2024

Are you about to (en) shit yourself?

10 July 2024

These experiments were made for walking and that’s just what they’ll do…

9 July 2024

You don’t need to outrun the bear; you just need to outrun your friend. 

30 June 2024

9/10 marketers believe experimentation is ‘essential’ in 2024

10 June 2024

Better together

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