Better experiences for millions of players
A better experience for:
Stefan Kalcher
Head of Product, Analytics and Optimisation
“No other partner has been able to support Entain’s product team to deliver results of this calibre”
Challenge
Entain (previously GVC) is one of the largest sports betting and gaming groups in the world, operating a great number of the industry’s most popular brands. They wanted to test if they could innovate on traditional registration forms to boost mobile registrations.
Results
The combined efforts of Entain’s product team and LeanConvert delivered an increase of 11.5% in registrations from iOS devices. Time spent completing the form was reduced by 30%.
5.7%
Increase in mobile registrations.
11.5%
Uplift in registrations on ios mobile devices
30%
Reduction in time spent filling out forms
What happened next?
We hypothesised that implementing a mobile-friendly conversational interface would cause an uptick in registrations coming from mobile devices and conducted iterative testing across thousands of new users over two months.
The collaboration between Entain’s product team and LeanConvert helped accelerate implementation and delivery of the conversational interface across international markets. There was a consistent uptick in acquisition and revenue throughout.
Better together
LeanConvert made the process seamless. After testing and implementing the new form, we saw an uptick in registrations, which had a positive impact on revenue. We decided to apply these learnings across all of our sports and casino brands internationally. In the end, working with LeanConvert paid for itself and then some. No other partner has been able to support Entain’s product team to deliver results of this calibre.
Stefan Kalcher
