Helping LoveHoney strike fast with lightning deals

CX Optimisation

A better experience for:

Sarah-Jane Morris

Head of Digital Product

“LeanConvert is an extension of our team and they understand our business. And they give us great value.”


Lovehoney is the UK’s largest and most popular online shop for discreet purchases of adult toys and lingerie. Just before Cyber Weekend, they set the ambitious goal of building Amazon-like “lightning deals” from scratch. The problem was they didn’t have the tech to build it or the technology required to create and run these deals, and Black Friday was just a month away…

LeanConvert was the only company that could speedily conceptualise personalised flash sales at scale. They needed more than just a strategic concept; it was crucial to have a partner who could actually build it.



Over £1m revenue in less than three weeks


More than 150,000+ automated price changes


5x reduction in time spent filling out forms


0 milliseconds downtime

What happened next?

LeanConvert built a flash sale merchandising tool within two weeks. Beyond simply engineering the state-of-the-art technology insanely quickly, we enabled Lovehoney’s various stakeholders (data science, merchandising and marketing teams) to deliver one-to-one offers, every hour, for 72 hours. This allowed Lovehoney to successfully capitalise on a crucial sales period that would have otherwise slipped through the cracks.

Better together

I’ve always been really, really happy with Lean Convert as a partner. I’ve made quite a few changes to suppliers in my time at Lovehoney but they are the partner that consistently delivers. They’re like an extension of our team and they understand our business. They work very closely with us. They’re proactive, responsive and they give us great value.

Sarah-Jane Morris

Head of Digital Product

Better together

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