Insights
Our thoughts, opinions and musings
6 July 2023
Strategic Partnership with Optimove
Market leaders in strategic optimisation, LeanConvert, and the first Customer-Led Marketing platform...
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26 May 2023
Learning to love your losing tests: Embracing a culture of continuous experimentation for airlines
Last year there were 9.3 million flights worldwide, an average of 25,500 per day. This year there is...
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16 May 2023
Mythbusting: The truth about personalisation
An assumption is a thing that is accepted as being true without proof. And the problem with assumpti...
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9 May 2023
A guide to unlocking untapped revenue through personalisation in 2023: What is personalisation?
Ask yourself a question – how effective is your personalisation, really?
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17 February 2023
Simple Best Practice Guide to AB Testing
A/B testing is a crucial part of any data-driven decision-making process in digital marketing, produ...
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16 January 2023
Where Are You Within the Experimentation Maturity Curve?
A/B testing is a crucial tool that allows companies to make data-driven decisions, measure the effec...
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15 December 2022
Experimentation Led Product Design
Experimentation is at the heart of digital product design. In today's fast-paced digital age, compan...
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22 September 2022
How to Start an Optimisation Program
So you’ve decided you want to start a web optimisation program. Well done! If you’ve got a websi...
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29 October 2021
Stop Trusting Black Friday Guides
While Black Friday may have started as a post-Thanksgiving shopping trip for American families, it h...
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