Insights

Our thoughts, opinions and musings

22 September 2022

How to Start an Optimisation Program

So you’ve decided you want to start a web optimisation program. Well done! If you’ve got a websi...

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29 October 2021

Stop Trusting Black Friday Guides

While Black Friday may have started as a post-Thanksgiving shopping trip for American families, it h...

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23 July 2021

Web Analytics Versus Experiential Analytics

As CX specialists, we’re obsessed with analytics. They’re incorporated into every aspect of the ...

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24 March 2021

What Are Core Web Vitals?

In 2020, Google announced a new set of metrics that measures a website’s speed, general responsive...

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10 March 2021

Website Accessibility is More Crucial Than Ever

What do Burger King, Beyonce, Harvard University, and Nike have in common?

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11 November 2020

Bridging Tech’s Gender Gap

Tech is a male-dominated industry. But when it comes to computer sciences, it wasn’t always that w...

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11 November 2020

The Workaround: Remote Work’s Limitations Drive Creativity

The moment lockdowns swept the UK, 60% of employees began working from home. 26% of Brits (nearly ha...

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