Market leaders in strategic optimisation, LeanConvert, and the first Customer-Led Marketing platform, Optimove have forged a strategic partnership to champion better customer experiences.

LeanConvert is Optimove’s first personalisation consultantcy as a Solution Partner. This collaboration combines LeanConvert’s customer experience, analytics and engineering expertise with the cutting edge functionality of Optimove’s platform to help organisations orchesrate and optimise their customer journeys, improve engagement, increase customer trust and loyalty and drive revenue growth.

Currently, according to McKinsey, 71 per cent of consumers expect a personalised experience and brands that experiment with personalisation are proven to realise between a 5 and 15 per cent increase in revenue. The results speak for themselves and consequently, it is predicted that by 2027 the value of the personalisation market will have grown by 23 per cent.

By leveraging the power of data-driven personalisation through Optimove’s Customer-Led Marketing platform including its flagship personalisation solution, OPTI-X, LeanConvert will be able to deliver highly tailored and impactful customer experiences for their clients.
Opti-X serves personalized content and product recommendations across all digital touchpoints, even for anonymous visitors based on their past interactions, similar consumers, trending items, and more.

Adds John Davidson, Global Director Solutions Partnerships, Optimove:

“We are excited to partner with LeanConvert as they can help clients get the best out of our cutting-edge Customer-Led Marketing and personalisation at scale solutions. LeanConvert are now able to utilise Optimove’s AI-led multichannel campaign orchestration, smart personalisation at-scale capabilities , and predictive customer analytics, to drive enhanced client outcomes and incremental revenue uplift, through the power of personalised customer marketing.”