“We set out to build a business that gave people what they wanted. There still needs to be balance, nothing beats in-person time together for richer communications and interactions, which is why we planned quarterly in-person meetups. You could see the change in team dynamics when we had not met-up. Three months was definitely optimal (pre-Covid) for keeping the togetherness going. Now companies like Twitter and Fujitsu are doing the same.”

The feedback at LeanConvert has been entirely positive. “Our team often talks about how happy they are to have more time with loved ones, feel less stress, reduce their carbon footprints, stay in during the pandemic, and have the empowerment of being trusted to work hard as opposed to watched over in an office,” says Tim.

There is, of course, a learning curve to all of this. Being completely remote as a company has a few drawbacks, like the inability to create the same in-person experiences that people have with one another in an office or socially. But there’s an upside to limitations.

“Obstacles are what drive innovation. It’s lazy to think, ‘Oh, working-from-home is debilitating.’ It’s an opportunity to reimagine the way we work. It’s a chance to find new ways to improve communication while keeping the team happy, healthy and engaged. Companies that can figure out how to not only make this situation work, but actually thrive during it, are going to be the ones that are best equipped for success when we get out on the other side.”

Recently, LeanConvert held its first virtual meetup, which involved a series of lightning talks, various workshops, happy hours, guest magician Pete Heat, and more. While it remains impossible to recreate in-person experiences from past meetups like helicopter rides in the Greek Islands or cooking paella together under the sun in Barcelona , the online meetup gave the team valuable time together to not only receive important business updates but also socialising and fun with magicians, cooking, games, and more.