£500k in incremental revenue within weeks
A better experience for:
Will Cox
Head of Digital Proposition and UX
“We’d lost faith in optimisation companies after our last vendor, but LeanConvert helped reinvigorate us”
Challenge
Distrelec is a leading B2B electronics and technology distributor. 47% of their new customers entered their website on product pages but 70% of those visitors did not continue to a second page. Distrelec wanted to decrease the bounce rate and capitalise on this existing traffic in order to quickly and effectively increase revenue, with ROI needing to be delivered quickly (within four months).
Results
8.47%
Uplift in revenue
4.78%
Uplift in add-to-carts
£500,000
Additional annual revenue
What happened next?
Improving new customer journeys
We introduced welcome message variants to engage and inform new users of Distrelec’s unique selling points. By continually testing and optimising the new user journeys we were able to reduce bounce rates, improve user’s online experience and increase the average order value.
Personalised recommendations
Distrelec has an enormous inventory with over 200,000 products. Quickly implementing product recommendations isn’t enough. We tested algorithms to within an inch of their lives, continually and rapidly optimising for the most impactful outcome in terms of revenue and where and when to deploy leading to an uplift in revenue.
Better together
The improvements LeanConvert made to our customer journey had multiple benefits — most notably for me, improved performance for our paid acquisition. We’d lost faith in optimisation companies after our last vendor, but LeanConvert helped reinvigorate us. They made promises on ROI and they more than delivered on them. They’re wholly integrated into our team and have worked with vendors on our behalf on technical issues and contract renewals, which was an enormous weight off our shoulders. At the end of the day, LeanConvert's results really speak for themselves.
Will Cox
