Insights
Our thoughts, opinions and musings
17 February 2023
Simple Best Practice Guide to AB Testing
A/B testing is a crucial part of any data-driven decision-making process in digital marketing, produ...
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16 January 2023
Where Are You Within the Experimentation Maturity Curve?
A/B testing is a crucial tool that allows companies to make data-driven decisions, measure the effec...
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15 December 2022
Experimentation Led Product Design
Experimentation is at the heart of digital product design. In today's fast-paced digital age, compan...
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22 September 2022
How to Start an Optimisation Program
So you’ve decided you want to start a web optimisation program. Well done! If you’ve got a websi...
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29 October 2021
Stop Trusting Black Friday Guides
While Black Friday may have started as a post-Thanksgiving shopping trip for American families, it h...
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23 July 2021
Web Analytics Versus Experiential Analytics
As CX specialists, we’re obsessed with analytics. They’re incorporated into every aspect of the ...
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24 March 2021
What Are Core Web Vitals?
In 2020, Google announced a new set of metrics that measures a website’s speed, general responsive...
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10 March 2021
Website Accessibility is More Crucial Than Ever
What do Burger King, Beyonce, Harvard University, and Nike have in common?
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11 November 2020
Bridging Tech’s Gender Gap
Tech is a male-dominated industry. But when it comes to computer sciences, it wasn’t always that w...
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