Data & Analytics
Make better decisions based on what’s really going on.
What are our
data & analytics services?
Data and analytics enhance your digital performance and ultimately improve your customer experience. These services involve analysis and interpretation of data to make informed decisions about optimising digital platforms including.
Key analytics
components include:
Customer Behaviour Analytics:
Using tools to track and analyse customer interactions on your digital portfolio to understand how customers navigate through pages, where they drop off, and what actions lead to what results.
Experimentation:
Conduct experiments and comparing different versions of web pages or elements, helping to identify high-performing variations.
Conversion Funnels Analysis:
Examining conversion funnels to identify bottlenecks and drop-off points in the customer journey.
Customer Journey Mapping:
Creating detailed maps of the customer journey by analysing touchpoints and interactions. This helps in understanding the complete customer experience, enabling targeted improvements.
Data Integration and Segmentation:
Integrating data from various sources and segmenting customers based on demographics, behaviours, or other criteria. This allows for personalised targeting and a better customer experience.
E-commerce Analytics:
Leveraging analytics tools specific to e-commerce to gain insights into product performance, cart abandonment rates, and purchase behaviour.
Predictive Analytics:
Using predictive analytics models to forecast customer behaviour and identify trends. This helps in proactively adjusting strategies to meet changing customer expectations.
Mobile Analytics:
Employing analytics tools optimised for mobile platforms to understand customer interactions on mobile devices
Reporting and Visualisation:
Communicate insights effectively, facilitating data-driven decision-making within the organisation.
Data Security and Compliance:
Ensuring data security and compliance with privacy regulations.
