Personalisation
Provide experiences relevant to individuals at scale.
What are our
personalisation services?
Personalisation is the practice of tailoring a brand’s digital experience to meet the specific needs and preferences of individual customers. It involves leveraging data and technology to deliver a more relevant interaction for each visitor. The goal is to provide a more satisfying and customised experience.
Key personalisation
components include:
Customer Data Collection:
Analysing customer behaviour across digital assets and gathering data about customers' demographics
Creating Customer Segments:
Grouping customers based on common characteristics or behaviours allows for more effective personalisation.
Content Customisation:
Adjusting content in real-time based on customer data and preferences. This can include personalised product recommendations, targeted messaging, or customised calls-to-action.
Personalised Recommendations:
Using algorithms to suggest products or content based on a customer's past behaviour or the behaviour of similar customers.
Adaptive Customer Interfaces:
Adapting layout, design elements, and navigation based on customer preferences.
Location-Based Personalisation:
Delivering content or promotions based on a customer's geographical location including local offers, language preferences, or region-specific information.
Customer Journey Personalisation:
Creating unique customer journeys based on individual interactions. For example, showing different content to customers who are in the awareness stage compared to those in the decision-making stage.
Experimentation:
Conducting tests to determine which personalised elements or strategies are most effective.
Transparent Data Usage:
Ensuring compliance with privacy regulations and providing customers with control over their data.
